Most of us dream in color. 

Why not dream of a kitchen in color?

Appliance makers are betting that once you see their flashy lineups of colorful ovens, fridges, and dishwashers, you’ll do just that and ditch the old-school stainless steel forever.

Color is all the rage at the Kitchen and Bath Industry Show (KBIS) this week in Las Vegas, where appliance makers showcased ovens in bright blues, grills in canary yellows, and fridges in blood reds. The devices were eye-popping and spanned the rainbow, from robin egg blue to bright orange.

“I don’t think it’s a coincidence that we’re having this yearning for both nature and technology,” Gorder told members of the media at an event at Samsung’s booth. “It’s not a punch in the face, it’s, ‘hey, I’m a little bit more fun.’”

Industry experts say while the colors add a breath of freshness to the kitchen, they realize it’s not a style for everyone. Not to worry: Stainless steel isn’t going anywhere. The key is giving people a variety to choose from.